Best Creativity

Una panoramica delle agenzie più creative e innovative, viste attraverso la comunicazione sui Social Network.

www.ogilvy.com

themill.com

  • Alpine A390 - The Anomaly
    by millchannel on Gennaio 8, 2026 at 15:35

    Six months after its first appearance in Alpine’s 70th anniversary film, the A390 takes centre stage in “The Anomaly”, imagined by Maison BETC for the launch of Alpine’s first 100% electric sport fastback. Directed by Nicolai Fuglsig and produced by Wanda, the film explores a dystopian future where automation has erased freedom, until one woman takes back the wheel of the Alpine A390. Her act of rebellion restores emotion, agility and the pure pleasure of driving that have defined Alpine for over 70 years. Blending live action and CGI and set to Fauré’s Requiem, the film celebrates driving in the electric era. The Mill crafted and supervised all VFX on the project. A campaign driven by ambition and emotion, created entirely by our artists through a fully hands on and deeply human creative process, without the use of generative AI. Thank you for the trust and collaboration, we are proud to have partnered with Alpine, Maison BETC and Wanda on this exceptional film. Full credits on our website: https://www.themill.com/universes/automotive/alpine-a390/

  • The Mill - Publicis Lion
    by millchannel on Gennaio 8, 2026 at 15:22

    A century in motion. For Publicis Groupe, our 3D and VFX teams built a visual story of resilience, evolution and reinvention. At the center stands the Lion, the main character of the campaign. The Mill, experts in CG animals, shaped every stage of the process, from modeling, rigging and skeletal structure to musculature, posture and fur, using traditional VFX techniques to give the lion presence, attitude and credibility on screen, before collaborating seamlessly with Prodigious on the wider campaign delivery. MOVIE Agency: Publicis Production Company: Prodigious Executive Producer: Yann Dubois Post-Producer: Cédric Herbet Director: Matthieu Mantovani Director of Photography: Nicolas Loir Creative Director: Nicolas Vogel VFX VFX Studio: The Mill Executive Producer: Fabrice Damolini VFX Producer: Marie-Cécile Juglair VFX Coordinator: Mathilde Cohen-Selmon, Milan Vicet VFX Supervisor: Guillaume Ho CG Supervisor: Morgan Sagel Shoot Supervisor: Guillaume Ho, Mathias Barday Environment: Victoria Leger Hair: Flora Andrivon Rigging: Marine Sisnaki 3D Animation: Pamella Nabais, Alexandre Sauthier, Jeremy Soudjoukdjian, Geoffroy Barbet-Massin FX Artist: Benjamin Lenfant Lighting: Aurélia Deleplanque, Mathias Barday, André Monteiro Compositing: Selim Yang Molas, Ewan Rosenstrauch VFX BREAKDOWN Director: Guillaume Ho VFX VFX Studio: The Mill Executive producer: Fabrice Damolini VFX Producer: Marie-Cécile Juglair VFX Supervisor: Guillaume Ho Post-producer: Ilyes Receveur Animation: Pamela Nabais Modeling: Philippe Zozor FX / FX Artist: André Monteiro Look Dev: André Monteiro Lighting / Compositing: Mathias Barday, André Monteiro, Guillaume Ho Sound Production: TransPerfect Media Sound Director: Nicolas Valdez Music: TremoxBeatz

  • Lancôme Express - teaser
    by millchannel on Novembre 21, 2025 at 14:38
  • Lancôme Express
    by millchannel on Novembre 21, 2025 at 14:05

    A pink train in the snow: sounds unreal? That’s because it is. For Lancôme Express, directed by Damien Chazelle and shot by Linus Sandgren, The Mill led the post-production and visual effects, crafting a full CG version of the vintage Lancôme Express as it moves through a shifting winter landscape. The film stars Julia Roberts, Aya Nakamura, Isabella Rossellini, and Ni Ni, four timeless icons navigating an enchanted world where beauty becomes an adventure all its own. Learn more about the campaign our website: https://shorturl.at/KoYBs Client: Lancôme Agency: PUBLICIS LUXE Production: La Pac - Laurence Lelong Director: Damien Chazelle Director of Photography: Linus Sandgren VFX Supervision: Executive producer: Laura Roddier VFX Producer: Marie-Cécile JUGLAIR, Sébastien Noyon VFX Supervisor: caulet mathieu CG Supervisor: mathias barday Shoot Supervisor: caulet mathieu, Adrien Borzakian Artistic Director : Emilie Fouré

  • Nissan - Qashqai, Xtrail, Juke
    by millchannel on Novembre 20, 2025 at 15:44

    Nissan’s latest campaign transforms the idea of a car test into something far more imaginative: an experiment in control and performance. Inside a vast industrial warehouse, a mischievous tester puts Nissan’s most iconic models through a series of surreal trials, from endless road loops to digital storms and holographic obstacles. Our approach was to build a world that felt both engineered and unpredictable. Working hand-in-hand with the director and production team, we designed a visual language that balanced practical builds with precise digital creation. We shaped an evolving storm and its mix of simulated particles. Practical rigs were extended with 3D models and environments and dynamic projections interacted in real time with the camera and car movement. The result: a piece that captures Nissan’s spirit of innovation through a lens of visual experimentation where performance, both mechanical and digital, is pushed to its limit. Full credits: https://www.themill.com/the-mill/work/nissan-qashqai-xtrail-juke/

www.mccannny.com

www.dentsu.com

www.publicisgroupe.com

  • "Last Coke in the Desert" by VML for Coca-Cola
    by VML on Maggio 13, 2026 at 22:25

    We’re proud to launch 'The Last Coke in the Desert' in Mexico, celebrating 100 years of Coca-Cola in the market. This campaign, led by VML New York + Mexico, developed in partnership with our WPP Open X team supported by Ogilvy PR and WPP Media, shifts the focus from the brand to the people who made its century-long presence possible. Inspired by the popular phrase “La última Coca-Cola del desierto”—a local expression for those truly special—our campaign redefines it. We're spotlighting the independent shopkeepers who keep Coca-Cola ice-cold in Mexico's most remote deserts and harshest conditions, honoring the generations who have kept the brand alive. Coca-Cola officially certified these shopkeepers as “The Last Coke in the Desert,” a testament to their enduring spirit. More than an anniversary campaign, this became a story about cultural recognition, community, and the everyday people behind a century of Coca-Cola in Mexico. https://bit.ly/4u6CeUR #CocaCola #LastCokeInTheDesert #WPPOpenX

  • "Born in a Ford" by VML for Ford Motor Company
    by VML on Maggio 10, 2026 at 17:10

    The delivery room no one expects? The back of an ambulance. For thousands of families, that’s exactly where life begins. We’re so honored to share “Born in a Ford,” our new work for Ford Motor Company that celebrates the real, unscripted stories of mothers and the heroic first responders who help them in these extraordinary moments. https://bit.ly/4eF2YqR #VML #BornInAFord #MothersDay

  • VML's 2026 Health Futures
    by VML on Aprile 7, 2026 at 13:48

    In healthcare, complexity is rising, trust is declining, and patients are navigating a world where misinformation is everywhere. On World Health Day, we reflect on the urgent need to address these challenges and create a future where healthcare is more accessible, connected, and human-centric. VML Health’s new Health Futures 2026 explores 10 transformative trends—from the precision revolution to the rise of AI caregivers—that are reshaping pharma and patient care. This report provides clarity and strategic direction for building personalized healthcare solutions that improve the quality of life for patients everywhere. Download the full report here: https://bit.ly/4sJSuKG #WorldHealthDay #HealthFutures #TheFuture100 #VMLHealth #Health

  • "T-Rex Leather™" by VML, The Organoid Company and Lab-Grown Leather Ltd
    by VML on Aprile 2, 2026 at 14:31

    66 million years in the making. Introducing the world’s first T-Rex Leather™ product: a one-of-a-kind luxury handbag designed by Enfin Levé. Engineered from lab-grown dinosaur collagen, this groundbreaking innovation redefines sustainable luxury - proving that the future of high fashion doesn’t have to come at the expense of the planet. Now on display at Art Zoo Museum in Amsterdam, alongside a life-sized T-Rex model, this handbag symbolizes the fusion of ancient biology and future-facing design. Discover how VML, The Organoid Company, and Lab-Grown Leather Ltd. brought this prehistoric-inspired material to life.

  • "Beat Cancer Off" by VML Health for Fuck Cancer
    by VML on Marzo 31, 2026 at 22:26

    Fuck Cancer wants you to choke your chicken 21 times a month. Why? Because research shows that frequent ejaculation can reduce your risk of prostate cancer by up to 22%. “Beat Cancer Off,” a bold campaign from VML Health and Fuck Cancer is turning science into action. Take your health into your own hand. #BeatCancerOff #VMLHealth

  • Chapter 06
    on Giugno 13, 2026 at 11:30

    Expressive portraits illustrations, combining hand-drawn watercolor and pencil techniques with digital finishing.

  • I really don't care that much for summer
    on Giugno 13, 2026 at 07:30
  • THE THIRD EYE - ANIMAL SPIRITS
    on Giugno 13, 2026 at 03:30
  • BOTNIA - SPF
    on Giugno 12, 2026 at 23:30

    A special packaging project created for the new Gentle Sun Cream SPF 30 by Botnia. The brand's founder, Justine Aurora Kahn, began working on the SPF formula in 2020, and it took six years to perfect. We knew from the very beginning that this was an exceptional product ? and that it deserved equally exceptional packaging. Sustainability has always been at the heart of Botnia's philosophy, also in their packaging choices, which is why this time they chose an aluminum tube. The tube itself became the central inspiration for the entire design. We wanted to elevate this ordinary object into something sculptural. Based on our initial concept, the printing team at Marceli Printery developed a unique technique that transformed the tube into a 3D form reproduced as a multi-level emboss on the carton box, naturally echoing the aluminum tube itself. Enhancing its simplicity ? especially when it feels real, natural, and softly crinkled through use. The combination of raw natural paper and silver

  • VICTORIA | A ti, ¿quie?n te espera?
    on Giugno 12, 2026 at 19:30

    "XOLO" is a short film that celebrates the Day of the Dead tradition through the story of a deep friendship between Jorge and his best friend, Rogelio. Inspired by the spirit of Mexican muralism, every background was painted by hand on canvas, and over 2,000 frames were created using oil paint on paper, one by one. The entire film was made without the use of any artificial intelligence.